Located in the heart of Mount Koya in Wakayama Prefecture, Shoueido is a long-established Japanese confectionery founded in 1880. For over a century, this shop has been embodying the spirit and culture of Mount Koya through its traditional sweets. Since current owner Tatsuya Hirohata took over the family business, Shoueido has undergone significant innovation, blending tradition with modern sensibilities.
Shoueido’s Signature Sweet: “Karukaya Mochi”
Shoueido’s most famous creation is undoubtedly the “Karukaya Mochi”. This simple yet heartwarming Japanese sweet is made from glutinous rice, sugar, and syrup, and is generously coated with aromatic roasted soybean flour. Inside, it is filled with smooth, lightly sweetened red bean paste, offering a flavor that is mild and universally loved.
The Karukaya Mochi is highly praised by both locals and tourists alike. Many reviews mention how the soft, fluffy texture of the mochi perfectly complements the fragrant roasted soybean flour, creating an exceptional treat. Since it contains no preservatives, it is a safe choice for children, which is one of the reasons it is so popular among families.
Tatsuya Hirohata is the fifth-generation owner of Shoueido. Raised in Mount Koya, he later pursued entrepreneurial ventures in Osaka before returning to take over the family business. His management philosophy is based on the Buddhist principle of “Jiri Rita,” which means “benefiting others leads to benefiting oneself.” This belief is deeply embedded in his approach to making traditional Japanese sweets and is reflected in his strong emphasis on building relationships with customers and contributing to the local community.
While Hirohata respects the long-standing traditions of Shoueido, he actively embraces new challenges to meet modern demands. For example, he has developed various innovative products, such as the “Sanmitsu Mandala Baum,” a collaboration with Nankai Electric Railway, and the “Dankuyo Kobo Daishi Steamed Bun,” created as an offering to Kobo Daishi. His product development extends beyond traditional sweets, demonstrating a commitment to blending tradition with modernity.
Focus on Selling Buddhist Artifacts and Statues
While Shoueido is primarily a Japanese confectionery store, it also places great emphasis on selling Buddhist artifacts and statues. This reflects their deep respect for the spiritual culture of Mount Koya, which was founded by Kobo Daishi. The shop offers a wide range of Buddhist items, including incense and prayer beads, to visitors and tourists, with owner Tatsuya Hirohata personally explaining the significance and selection of each product.
Shoueido also operates an online store called “Hourikidou,” where customers can purchase Buddhist statues, artifacts, and prayer beads. The online store is known for its detailed, artistic photography that captures the statues as works of art, highlighting their expressions and craftsmanship. Thanks to the online store, people from faraway places can also purchase these high-quality items, and international orders have been steadily increasing.
A Unique Experience in Choosing Buddhist Artifacts
One of the unique experiences Shoueido offers is the opportunity to select Buddhist artifacts while talking directly with Hirohata, who shares his profound knowledge and the stories behind each item. For those interested in Buddhist art and sculpture, this is an opportunity to appreciate Buddhist statues as artistic expressions.
Rising Popularity Among International Tourists
Shoueido is also gaining popularity among international tourists. In addition to traditional Japanese sweets, the shop offers Buddhist artifacts, incense, and prayer beads, which allow visitors to experience Japanese cultural heritage firsthand. The opportunity to connect with Buddhist culture in the sacred setting of Mount Koya is a unique and valuable experience for many foreign visitors.
Tatsuya Hirohata’s Vision for the Future
Looking ahead, Hirohata is committed to preserving the traditions and culture of Mount Koya while seeking innovative ways to grow his business. His vision for the future includes ensuring that Mount Koya remains a place where its spiritual heritage is honored, without becoming overly commercialized. He also aims to foster the development of the local community, harmonizing the relationship between Mount Koya and its surrounding areas through initiatives like the World Heritage Site program.
In Conclusion
Shoueido is not just a traditional confectionery shop; it plays a vital role in sharing the rich history and culture of Mount Koya. The fusion of tradition and innovation that Tatsuya Hirohata has cultivated will continue to bring joy and inspiration to many. When visiting Mount Koya, be sure to stop by Shoueido to experience their unique offerings of Japanese sweets and Buddhist artifacts firsthand.
